The last thing your customers want to see on your salon’s website is that you have not updated your site in quite some time. If your site isn’t interesting or useful enough for you to visit, how can you expect your customers to visit frequently? Though specific content applicable to your website depends on your preferences as a business owner, here are some tips to incorporate into your website and keep things fresh.
Provide a tip of the week. Have an employee post a weekly tip on your website talking about a new lotion, a tip for making their tan last longer or even a new song for their MP3 player. Tips will encourage customers to visit your site. Everyone loves tips about something they’re in to.
Provide interesting links. Your customers may come to rely on your site as a destination if you provide them with several interesting links to other sites. Your salon’s site not only satisfies their interest in a specific practice area but also serves as a resource for additional information.
Take a vote. Voting on certain issues can help draw visitors to your website. You could conduct an opinion poll on your site to gain input on your salon, its services and your employees. Voting and opinion polls engage visitors and encourage them to share useful information.
Post news on your site. Have you added new products or services? New employees? Changed the décor of your salon? Let your customers know on your website. Post anything and everything that may be news, including special offers and promotions, and post your news often.
Post greetings from you. Engage current and potential customers by actively posting greetings to them on your website. Talk about your business, your employees and your clients. Encourage them to drop in and chat. Share information about nearby businesses and events and activities in your community. Posting greetings to your site puts you in front of customers and hopefully will put customers in front of you.
Though still dependent on print and TV to get customers on-line, the Internet is a great way to disseminate information to and gain feedback from clients at a reasonable cost and help the client get to know you and your firm and what you have to offer. It is up to you, however, to keep the content fresh as you want visitors to come back time and again.
Tags: business development tips, ETS, ets tan, indoor tanning beds, tanning, tanning bed, tanning salon, tanning salons
