Posts Tagged ‘tanning salons’
Thursday, September 2nd, 2010
The last thing your customers want to see on your salon’s website is that you have not updated your site in quite some time. If your site isn’t interesting or useful enough for you to visit, how can you expect your customers to visit frequently? Though specific content applicable to your website depends on your preferences as a business owner, here are some tips to incorporate into your website and keep things fresh.
Provide a tip of the week. Have an employee post a weekly tip on your website talking about a new lotion, a tip for making their tan last longer or even a new song for their MP3 player. Tips will encourage customers to visit your site. Everyone loves tips about something they’re in to.
Provide interesting links. Your customers may come to rely on your site as a destination if you provide them with several interesting links to other sites. Your salon’s site not only satisfies their interest in a specific practice area but also serves as a resource for additional information.
Take a vote. Voting on certain issues can help draw visitors to your website. You could conduct an opinion poll on your site to gain input on your salon, its services and your employees. Voting and opinion polls engage visitors and encourage them to share useful information.
Post news on your site. Have you added new products or services? New employees? Changed the décor of your salon? Let your customers know on your website. Post anything and everything that may be news, including special offers and promotions, and post your news often.
Post greetings from you. Engage current and potential customers by actively posting greetings to them on your website. Talk about your business, your employees and your clients. Encourage them to drop in and chat. Share information about nearby businesses and events and activities in your community. Posting greetings to your site puts you in front of customers and hopefully will put customers in front of you.
Though still dependent on print and TV to get customers on-line, the Internet is a great way to disseminate information to and gain feedback from clients at a reasonable cost and help the client get to know you and your firm and what you have to offer. It is up to you, however, to keep the content fresh as you want visitors to come back time and again.
Tags: business development tips, ETS, ets tan, indoor tanning beds, tanning, tanning bed, tanning salon, tanning salons Posted in Uncategorized | Comments Off
Thursday, July 22nd, 2010
Funny Old Chicks. Girl Scott Cookies. The Lemon Juice Diet. HOUSEography. Revisioning the Victim Goddess. Any idea what all these things have in common? They are all blogs — written by women. According to PRWeek and BlogHer, today there are 55.6 million women who read and write blogs monthly. And of those women who blog, they say their top goal when blogging is to express themselves (82%), followed by giving advice (51%) and persuading others (20%).
Women trust friends first — and a blogger’s personal trust will apply directly to her recommendations on everything, including the clients and brands you represent. Eighty-five percent of BlogHer’s audience reports buying a product based on a recommendation from a blog, while 82% of women bloggers rely on blogs for information about shopping, says Lisa Stone, CEO of BlogHer. So what is the best way to get the attention of the female blogosphere?
Disclose, disclose, disclose. Say who you are, what you want and why you’re doing this. Don’t make women guess.
The technology exists, so leverage it. “I’m sure this is a terrifying thought to brands and products, but technology has enabled us to actually have a conversation. Let’s have it.”
Beware treating women with brains and wallets as the only demographic or as a niche. “Not all women are mothers or married. Reach out to single women, as well as to women without children.”
Women want to hear directly from companies and candidates. “It’s irrelevant what media think. I want to hear from the companies and products and decide for myself.”
For a list and directory of women bloggers, check out BlogsbyWomen.
Tags: blogging, business development, female bloggers, indoor tanning, tanning, tanning bed, tanning salon, tanning salons Posted in Uncategorized | No Comments »
Monday, July 12th, 2010
Remember back to the last time you walked into a new-to-you business. How did you feel? When you entered, did you notice how vivid the lighting was or how dark and dreary your surroundings were? Did things smell fresh or did you notice a particular odor? Was it loud or quiet inside? What types of things kept you busy if you found yourself waiting, such as magazines, TV programming or radio tunes?
Perception is reality. What your customers experience from the moment they enter your salon until the time they leave is critically important as you strive to retain your faithful clients and welcome new ones. Of course, the big things matter, like smiling and helpful employees, fast computers, efficient credit card approval machines and an overall comfortable, pleasing and inviting environment. But the little things matter a great deal, too.
In addition to your daily work to provide a safe, comfortable, sanitary and enjoyable experience for your clients, keep in mind this daily five-point checklist that can help you focus on some of the smaller things that can help you make a big impression on your customers and create a more satisfactory personal customer experience.
Take a look at … your floors. Throughout the day, ensure your floors are clean and dry. Make sure any area rugs or entrance mats appear straight and flat. Make sure no trash is on your floors. Straighten any chairs and tables that might get moved as your customers populate your store.
Take a look at … your windows and walls. Make sure your windows, including entry doors, are clean and smudge-free. Same for your walls. Ensure you don’t have outdated material available for view, such as a wall calendar or a poster. Make sure any public boards where flyers or business cards appear are neatly organized.
Take a look at … your showcase area. Make sure your front counter, typically the showcase area of any salon, is neat and clean. Coral your pens for credit card signatures in an attractive holder. Make sure any point of purchase items and marketing materials are organized neatly and are located away from where your customers may place their personal items while they’re signing their receipts. Ensure no one leaves food or drinks on your front counter.
Take a look at … those common areas. Make sure any magazines offered for customers are recent, in tact and neatly organized. Make sure the trash containers aren’t overflowing during the day. Ensure coffee cups, napkins and tissues left behind by customers are picked up and disposed of.
Take a look at … conditions outside. Make sure trash – especially cigarette butts – aren’t littering the entrance to your salon and adjoining businesses. During inclement weather, make sure the walkway to your salon’s entrance is safe and manageable. Make sure your signage outside appears clean and is fully functional if lighting is involved.
Tags: ETS, ets tan, indoor tanning, indoor tanning bed, tanning, tanning bed, tanning beds, tanning salon, tanning salons, tanning shop tips Posted in Uncategorized | No Comments »
Tuesday, May 18th, 2010
Customer service. Here are a few ideas to keep in mind:
Don’t make promises unless you will keep them. Reliability is one of the keys to any good relationship and good customer service is no exception.
Think before you give any promise – because nothing annoys customers more than a broken one.
Listen to your customers. Let your customer talk and show them that you are listening by making the appropriate responses, such as suggesting how to solve any problem.
Deal with complaints. No one likes hearing complaints but if you give the complaint your attention, you may be able to please one person at a time – and position your business to reap the benefits of good customer service.
Take the extra step. Whatever the extra step may be, if you want to provide good customer service, take it. They may not say so to you but your customers will notice when you make an extra effort. And they’ll tell others what you did.
Throw in something extra. Whether it’s a coupon for a future discount, additional information on how to use a product or a genuine smile, people love to get more than they thought they were going to get.
Remember, provide great customer service with a smile and hopefully the rewards will follow.
Tags: customer service, customer service tips, ETS, ets tan, tan tax, tanning, tanning bed, tanning beds, tanning lotion, tanning salon, tanning salons, tanning shop tips, tanning tax, Vitamin D Posted in Uncategorized | No Comments »
Tuesday, May 11th, 2010
Here’s how to jump off the social networking cliff if you haven’t done so already. It’s easy. In just five simple steps, you can be fully engaged with friends, followers, customers, fans and colleagues that will help you share what you have to offer and grow your business.
1. Connect. The first step with any social networking strategy is connecting. You want to start by attracting friends, associates, followers, customers, prospects and contacts and build a base by watching what they’re saying and where they’re saying it. This one is pretty obvious. You can’t converse or share unless you have someone to converse and share with.
2. Converse. The second step is conversing and this is really going to depend on the medium. The tone of conversation on LinkedIn, for example, is drastically different than on Twitter. So, find a way to talk to your intended audience that’s both appropriate and engaging. And remember, the verb here is “converse,” not “speak.” Social networking is a two-way street.
3. Identify communities of interest. Where you talk and share is very important. Connection Centric communities are sites like Facebook, LinkedIn and MySpace all focus on who you know. The goal is to connect with friends and business contacts. Conversations happen because members of these sites have common interests or histories. Conversation Centric are sites like Twitter, Identi.ca and even old-school discussion forums and message boards where the community is all about the conversation. People connect for one simple reason: They want to talk about what is being talked about. Sharing Centric sites are where you can share talent or expertise, like Flickr, YouTube, Scribd and SlideShare, are sharing centric networks that let you share what you do or what you know and the networking and conversation happens because of what you share.
4. Share. Let’s say you’re a musician. What should you be doing with social networking? Sharing your music. Say you’re an accountant, what should you be doing? Sharing your accounting expertise. The point being, you don’t have to be a rock star to share your talents. If you have experience in a field, then share it. As an added bonus, the more you share, the more you’ll learn and the more of an expert you’ll become.
5. Jump in. Here’s a list of the most popular and heavily trafficked social networking sites. Go for it.
Facebook
Twitter
LinkedIn
Plaxo
Yelp
Technorati
Reddit
Newsvine
Wikipedia
MySpace
Sphere
Scribd
Flickr
SlideShare
Friendfeed
Digg
StumbleUpon
Propeller
Del.icio.us
Mixx
TinyURL
Yahoo! Answers
NowPublic
MetaFilter
Fark
I am Bored
Searchies
Care2
Slashdot
ShowHype
NowPublic
BallHype
Linkinn
Killer Startups
Zoomer
Shoutwire
BuzzFlash
Lipstick
DZone
Tags: ETS, ets tan, tan tax, tanning, tanning bed, tanning beds, tanning salon, tanning salons, tanning tax, Vitamin D Posted in Uncategorized | No Comments »
Thursday, April 29th, 2010
Every business has to deal with competition, some more than others. Part of developing and implementing a successful business strategy involves researching businesses out there like yours, monitoring what they’re doing and analyzing what is and what’s not working for them. A great way to attack your competition is to play up what you have to offer that they don’t.
Find your No. 1 strength.
To truly be the best, consumers need to know that you are an expert and a leader they can trust.
Seize the competition.
Look for ways to turn your competition into clients. If you concentrate on your No. 1 strength that is different from your competition, networking and referrals between businesses will be possible.
Study the giants.
Analyze what the big companies in your industry are doing. Learn from their successes and failures. Adapt what they’ve done to your scale of business operations.
Build relationships with other business owners.
You can attack your competition by offering much more than what your business offers. Create and grow relationships with other businesses in your community and look into possibly offering packages of products and services to your customers.
Get involved in your community.
Show your customers – and your community – that you are a caring corporate citizen and get involved in the community. Support non-profit, youth, health and animal organizations through financial contributions and volunteerism and encourage your customers to do the same.
Tags: ETS, ets tan, tanning, tanning bed, tanning beds, tanning salon, tanning salons Posted in ets tan | No Comments »
Thursday, January 7th, 2010
 Today’s tanning consumer demands high-quality products that are affordably priced. They’re also very savvy and tend to ask a lot of questions before they make an educated purchase. The following are important variables in your retail success as a tanning salon owner:
1. Set a standard for quality at your salon and only purchase those products that meet this standard. Discuss your quality concept with the staff, making sure they understand what you look for in a product.
2. Carry product lines or brands that are familiar to the consumer and have good reputations. Brands are those labels that are easily recognized by the consumer and are manufactured according to the strictest of quality guidelines.
3. Ask your customers the right questions to determine what lotions or skincare products are appropriate to their skin type and what their tanning expectations are.
4. Offer a range of tanning products that will have a wide appeal with your clients, and be sure to train your staff well so they can explain the features, advantages and benefits of all your products. Pass this knowledge on to your staff because their product knowledge will help sell more as well as provide you with feedback in terms of which products are not meeting your quality standard based on client responses.
5. Be confident in the products you are selling. If you’re not, consider changing or dropping lines. If you don’t believe in and stand by what you are selling, you will never be able to increase your retail profits.
6. The closer products are to the point-of-purchase the better. Customers do not want to have to go far to find and purchase something that interests them. Displays of products placed near the point-of-purchase are beneficial because they encourage impulse spending and make it easier for your staff to soft-sell or cross-sell different products. It also makes it easier for your staff to answer questions the customer may have about products.
7. Make your reception sales-oriented. To sell lotions and other retail products, salespeople are needed. Hire customer-oriented, outgoing staff members with a sales background and educate your existing staff on how to sell.
8. Set goals and offer commissions. Sales goals should be established for the salon by month and employee. Break the goal up into weekly and daily amounts. As with any sales goal, the numbers should be reviewed in a salon staff meeting. Review how the goal was reached, why lotions sales are important to the salon, how customers benefit from the right lotion advice and how being an expert builds client confidence (resulting in increased sales) and referrals. Set your prices on the merits of your equipment and the tanning experience they provide.
Tags: tanning, tanning bed, tanning salon, tanning salons, tanning shop tips Posted in tanning | No Comments »
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