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Posts Tagged ‘tanning bed’

5-step process a good start to utilizing social networking, grow your salon business

Tuesday, May 11th, 2010

Here’s how to jump off the social networking cliff if you haven’t done so already. It’s easy. In just five simple steps, you can be fully engaged with friends, followers, customers, fans and colleagues that will help you share what you have to offer and grow your business.

1. Connect. The first step with any social networking strategy is connecting. You want to start by attracting friends, associates, followers, customers, prospects and contacts and build a base by watching what they’re saying and where they’re saying it. This one is pretty obvious. You can’t converse or share unless you have someone to converse and share with.

2. Converse. The second step is conversing and this is really going to depend on the medium. The tone of conversation on LinkedIn, for example, is drastically different than on Twitter. So, find a way to talk to your intended audience that’s both appropriate and engaging. And remember, the verb here is “converse,” not “speak.” Social networking is a two-way street.

3. Identify communities of interest. Where you talk and share is very important. Connection Centric communities are sites like Facebook, LinkedIn and MySpace all focus on who you know. The goal is to connect with friends and business contacts. Conversations happen because members of these sites have common interests or histories. Conversation Centric are sites like Twitter, Identi.ca and even old-school discussion forums and message boards where the community is all about the conversation. People connect for one simple reason: They want to talk about what is being talked about. Sharing Centric sites are where you can share talent or expertise, like Flickr, YouTube, Scribd and SlideShare, are sharing centric networks that let you share what you do or what you know and the networking and conversation happens because of what you share.

4. Share. Let’s say you’re a musician. What should you be doing with social networking? Sharing your music. Say you’re an accountant, what should you be doing? Sharing your accounting expertise. The point being, you don’t have to be a rock star to share your talents. If you have experience in a field, then share it. As an added bonus, the more you share, the more you’ll learn and the more of an expert you’ll become.

5. Jump in. Here’s a list of the most popular and heavily trafficked social networking sites. Go for it.

Facebook
Twitter
LinkedIn
Plaxo
Yelp
Technorati
Reddit
Newsvine
Wikipedia
MySpace 
Sphere
Scribd
Flickr
SlideShare
Friendfeed
Digg
StumbleUpon
Propeller
Del.icio.us
Mixx
TinyURL
Yahoo! Answers
NowPublic
MetaFilter
Fark
I am Bored
Searchies
Care2
Slashdot
ShowHype
NowPublic
BallHype
Linkinn
Killer Startups
Zoomer
Shoutwire
BuzzFlash
Lipstick
DZone

5 tips to help you beat your competition

Thursday, April 29th, 2010

Every business has to deal with competition, some more than others. Part of developing and implementing a successful business strategy involves researching businesses out there like yours, monitoring what they’re doing and analyzing what is and what’s not working for them. A great way to attack your competition is to play up what you have to offer that they don’t.

Find your No. 1 strength.
To truly be the best, consumers need to know that you are an expert and a leader they can trust.

Seize the competition.
Look for ways to turn your competition into clients. If you concentrate on your No. 1 strength that is different from your competition, networking and referrals between businesses will be possible.

Study the giants.
Analyze what the big companies in your industry are doing. Learn from their successes and failures. Adapt what they’ve done to your scale of business operations.

 Build relationships with other business owners.
You can attack your competition by offering much more than what your business offers. Create and grow relationships with other businesses in your community and look into possibly offering packages of products and services to your customers.

Get involved in your community.
Show your customers – and your community – that you are a caring corporate citizen and get involved in the community. Support non-profit, youth, health and animal organizations through financial contributions and volunteerism and encourage your customers to do the same.

8 Great Tips To Help Tanning Salon Owners Succeed

Thursday, January 7th, 2010

Today’s tanning consumer demands high-quality products that are affordably priced. They’re also very savvy and tend to ask a lot of questions before they make an educated purchase. The following are important variables in your retail success as a tanning salon owner:

1. Set a standard for quality at your salon and only purchase those products that meet this standard. Discuss your quality concept with the staff, making sure they understand what you look for in a product.

2. Carry product lines or brands that are familiar to the consumer and have good reputations. Brands are those labels that are easily recognized by the consumer and are manufactured according to the strictest of quality guidelines.

3. Ask your customers the right questions to determine what lotions or skincare products are appropriate to their skin type and what their tanning expectations are.

4. Offer a range of tanning products that will have a wide appeal with your clients, and be sure to train your staff well so they can explain the features, advantages and benefits of all your products. Pass this knowledge on to your staff because their product knowledge will help sell more as well as provide you with feedback in terms of which products are not meeting your quality standard based on client responses.

5. Be confident in the products you are selling. If you’re not, consider changing or dropping lines. If you don’t believe in and stand by what you are selling, you will never be able to increase your retail profits.

6. The closer products are to the point-of-purchase the better. Customers do not want to have to go far to find and purchase something that interests them. Displays of products placed near the point-of-purchase are beneficial because they encourage impulse spending and make it easier for your staff to soft-sell or cross-sell different products. It also makes it easier for your staff to answer questions the customer may have about products.

7. Make your reception sales-oriented. To sell lotions and other retail products, salespeople are needed. Hire customer-oriented, outgoing staff members with a sales background and educate your existing staff on how to sell.

8. Set goals and offer commissions. Sales goals should be established for the salon by month and employee. Break the goal up into weekly and daily amounts. As with any sales goal, the numbers should be reviewed in a salon staff meeting. Review how the goal was reached, why lotions sales are important to the salon, how customers benefit from the right lotion advice and how being an expert builds client confidence (resulting in increased sales) and referrals. Set your prices on the merits of your equipment and the tanning experience they provide.

Senate Tan Tax Passes – Now What?

Wednesday, December 30th, 2009

cohdra_100_2915On Christmas Eve, the Senate passed the latest version of its health-care reform bill, which is predicted to cost approximately $871 billion in the course of the first 10 years. The bill includes the “11th hour” addition of a 10 percent tax on indoor tanning services. The approval process took just 15 minutes, resulting in a “yes” vote of 60-39.

The House passed its $1.05 trillion version of the bill back in November. The next step is for the Senate and House versions to go to conference committee so the major differences can be reconciled. Besides the tanning tax discrepancy, there are also conflicts regarding the consequences of not participating, the costs – both overall and to the public, the level of government involvement, the funding of abortions, and coverage for illegal immigrants.

It’s estimated that the parties will work through the process in January, then sending the agreed-upon version to the president to sign in February. However, based on the conflicting views seen largely between Republicans and Democrats concerning the legislation, there’s no guarantee that the process will occur quickly or smoothly.

For information on how to make your voice heard in Washington, visit the article below; or for more information regarding the Senate bill, stop by the source links.

Sources:

Article source: Looking Fit

NowPublic: U.S. Senate Vote On Health Care Reform: New Health Bill Passed

Los Angeles Times: About the Senate’s healthcare vote

Fox News: RAW DATA: House and Senate Health Care Bills Contain Vast Differences

Teenage megastar Miley Cyrus drops into a tanning salon in Blackpool (no, we can’t quite believe it either)

Wednesday, December 9th, 2009

Just last week, Miley Cyrus was sunning herself in a skimpy pink bikini by the pool in Miami. But after flying into wintry England on Friday, the teen star is clearly concerned about losing her healthy glow.

After arriving in Blackpool yesterday ahead of her performance at the Royal Variety Show tonight, the 17-year-old decided to top up her tan at a sunbed shop. Accompanied by her mother Tish, the teenager spent half an hour at the Sunseekers tanning salon in Church Street, a short distance from her suite at the Hilton Hotel.

Despite the chilly 8C evening, Miley was wearing a leopard-print coat over bare legs and ankle boots. Michelle Preston, 19, who works in the tanning salon said she was shocked to see the star in Blackpool. Read more: http://www.dailymail.co.uk/tvshowbiz/article-1233805/Miley-Cyrus-tops-tan-Blackpool-sunbed-course-prepares-sing-Queen.html#ixzz0ZCxPveRD

ETS Tan Debuts New e3(TM) Indoor Tanning Bed Line that Features Sleek Design, Body-Contouring Fit, High Energy Efficiency

Wednesday, October 14th, 2009

The LegendNine new alluring, body-contouring and eco-friendly tanning beds make up a new line of commercial tanning beds that begin shipping soon from tanning equipment leader ETS Tan. The e3 line of tanning beds feature the latest in energy-saving science, ergonomic design principles and eco-friendly lamp configurations. The line includes four beds in the Ultimate Envy collection, two Epic beds and two Legend beds.

“Our new tanning beds feature the latest in energy-saving science, ergonomic design principles and eco-friendly lamp configurations,” said ETS Tan CEO Bill Pipp. “I’m excited that after two years of development and testing this day is here. We’re eager to see these sleek, energy-efficient tanning beds inside salons throughout the nation.”

e3 tanning beds feature illuminated panels that change color and add movement, energy and ambiance to any salon. An easy-to-use control panel that includes a timer display for clear understanding of bed operations and optional voice prompts is directly in front of tanners on each bed’s canopy handle. e3 beds have an integrated sound system compatible with MP3 players.

Each e3 tanning bed features electronic ballasts that reduce energy consumption and can lower a salon’s operating costs by up to 30 percent. e3 beds operate at cooler temperatures, allowing salons to scale back air conditioning in the summer months, and use Wolff System lamps that contain less mercury, making them more easily disposable than non-green lamps.

ETS Tan also upgraded its popular Rejuvasun with Omnilux spa bed with e3 technology. The Rejuvasun with Omnilux is the only tanning and skin rejuvenation bed in the marketplace that offers FDA-cleared, medically proven light therapy panels that can reduce fine lines and wrinkles in the face and neck areas by up to 75 percent.

“We kept the investment that salons make when they choose ETS tanning beds at the forefront of our design plans,” Pipp said. “e3 beds are higher output beds that require less space and feature smart access panels that allow easy access to all internal components without removing any bulky covers. All beds feature impact-resistant covers that look great and will stand the test of time.” For more about the new e3 line of tanning beds from ETS Tan, visit etstan.com or the company’s Facebook Fan Page.

Salon owners should ensure beds stay super clean at all times for customers

Wednesday, September 23rd, 2009

tanning bedOne of the main problems people have with indoor tanning is the idea that the beds they are laying on are not properly sanitized.  Even if you have your own home tanning bed, sanitation is a key element of your tanning experience.  Fear of disease, germs, and plain old disgust at the idea of trying to relax where someone else’s sweaty backside has been often keeps potential tanners from ever giving it a shot.  This is completely understandable, especially since some tanning bed users prefer to tan in the nude.

To help combat this often paranoid idea of the disgusting tanning bed we present to you some  tips to check how clean the tanning bed you are about to make extended contact with is, and a few easy ways to clean it yourself when it isn’t quite up to snuff.

Tip No. 1: Closely inspect the tanning bed and make sure that the acrylic covering inside of it is not coated in grime and leftover tanning lotion. This tip is fairly straight forward and is good common sense.  If you see any signs of dirt, smudges, fading, staining or rat droppings do not get in without having the tanning bed cleaned and disinfected by a salon employee or yourself first.

Tip No. 2: If the bed appears dirty, clean it with a disinfectant cleaner with the power to sanitize a pit toilet. After each tanning session you should disinfect any area of the tanning bed that touches the tanner’s body.  You need to be sure to thoroughly scourge the acrylic shields where people actual lay on the bed as this is the spot where the most bacteria-infested contamination is located. There are lots of different cleaners made just for tanning beds and are crucial to keeping a clean, cockroach free tanning environment.  Here is a list of a few tanning bed specific cleaners.

Australian Gold Tanning Bed Cleaner: Australian Gold’s tanning bed cleaner is a one-step cleaner with no fuss and no mess. It’s a disinfectant with a neutral pH and it acts as a sanitizer, deodorizer, virucide and fungicide. This is one of the best cleaners out there.

Lucasol Tanning Bed Cleaner: Lucasol is another one-step brand of deodorizing disinfectant. It’s hospital-grade and free from any dyes or scents.

Novus Tanning Bed Cleaner: This disinfectant is part sanitizer and part polish. It leaves behind a protective sheen that repels dust and minimizes static.

Tip No. 3:  Enjoy your germ-free tanning bed. Now that your tanning bed is safely sanitized and clean enough to eat off of enjoy relaxing in the comfortable, irradiated glow for a while, but always remember to tan in safety and moderation.