5 tips to help you beat your competition

colesmarketing — Thu, 29 Apr 2010 15:25:33 +0000

Every business has to deal with competition, some more than others. Part of developing and implementing a successful business strategy involves researching businesses out there like yours, monitoring what they’re doing and analyzing what is and what’s not working for them. A great way to attack your competition is to play up what you have to offer that they don’t.

Find your No. 1 strength.
To truly be the best, consumers need to know that you are an expert and a leader they can trust.

Seize the competition.
Look for ways to turn your competition into clients. If you concentrate on your No. 1 strength that is different from your competition, networking and referrals between businesses will be possible.

Study the giants.
Analyze what the big companies in your industry are doing. Learn from their successes and failures. Adapt what they’ve done to your scale of business operations.

Build relationships with other business owners.
You can attack your competition by offering much more than what your business offers. Create and grow relationships with other businesses in your community and look into possibly offering packages of products and services to your customers.

Get involved in your community.
Show your customers – and your community – that you are a caring corporate citizen and get involved in the community. Support non-profit, youth, health and animal organizations through financial contributions and volunteerism and encourage your customers to do the same.

ETS Tan Debuts New e3(TM) Indoor Tanning Bed Line that Features Sleek Design, Body-Contouring Fit, High Energy Efficiency

admin — Wed, 14 Oct 2009 14:36:15 +0000

Nine new alluring, body-contouring and eco-friendly tanning beds make up a new line of commercial tanning beds that begin shipping soon from tanning equipment leader ETS Tan. The e3 line of tanning beds feature the latest in energy-saving science, ergonomic design principles and eco-friendly lamp configurations. The line includes four beds in the Ultimate Envy collection, two Epic beds and two Legend beds.

“Our new tanning beds feature the latest in energy-saving science, ergonomic design principles and eco-friendly lamp configurations,” said ETS Tan CEO Bill Pipp. “I’m excited that after two years of development and testing this day is here. We’re eager to see these sleek, energy-efficient tanning beds inside salons throughout the nation.”

e3 tanning beds feature illuminated panels that change color and add movement, energy and ambiance to any salon. An easy-to-use control panel that includes a timer display for clear understanding of bed operations and optional voice prompts is directly in front of tanners on each bed’s canopy handle. e3 beds have an integrated sound system compatible with MP3 players.

Each e3 tanning bed features electronic ballasts that reduce energy consumption and can lower a salon’s operating costs by up to 30 percent. e3 beds operate at cooler temperatures, allowing salons to scale back air conditioning in the summer months, and use Wolff System lamps that contain less mercury, making them more easily disposable than non-green lamps.

ETS Tan also upgraded its popular Rejuvasun with Omnilux spa bed with e3 technology. The Rejuvasun with Omnilux is the only tanning and skin rejuvenation bed in the marketplace that offers FDA-cleared, medically proven light therapy panels that can reduce fine lines and wrinkles in the face and neck areas by up to 75 percent.

“We kept the investment that salons make when they choose ETS tanning beds at the forefront of our design plans,” Pipp said. “e3 beds are higher output beds that require less space and feature smart access panels that allow easy access to all internal components without removing any bulky covers. All beds feature impact-resistant covers that look great and will stand the test of time.” For more about the new e3 line of tanning beds from ETS Tan, visit etstan.com or the company’s Facebook Fan Page.

Tanning Shop Tips » ets tan

5 tips to help you beat your competition

ETS Tan Debuts New e3(TM) Indoor Tanning Bed Line that Features Sleek Design, Body-Contouring Fit, High Energy Efficiency